Integrating HubSpot CRM with your Gmail email campaigns

This article will show you how to record all your email campaigns sent from Gmail and Google Sheet in your HubSpot account. As a result, all Gmail conversations with your sales leads will be automatically saved into HubSpot.

HubSpot provides the option to record all your emails sent through Gmail directly in HubSpot. You will be able to access at a glance all the Gmail conversations you had with your prospects or clients.

Please read the following steps to learn how to log your Gmail email campaigns into HubSpot.

1. Link your HubSpot account to your Gmail inbox

Go to your Settings > Integrations > Email Integrations, and click ‘Connect an inbox’:

Select Google / Gmail as the email provider:

Click ‘Continue’, select your Google account (which should be the one you'll use later to send your campaign with YAMM), and accept the authorizations:

Once done, a confirmation pop-up will open on your HubSpot settings. You can close it or click ‘No, thanks’:

Your Gmail inbox is now linked to your HubSpot account:

2. Retrieve your HubSpot bcc email address

To log your YAMM email campaigns into HubSpot, you'll need to send your mail merge with to each recipient with a special ‘bcc email address’.

Go to your Settings > Sales > Log emails in CRM:

You’ll find your ‘BCC address’. This is the special email address you’ll have to add as a bcc recipient in your spreadsheet.

Click ‘Copy’ to copy the email address:

warning By default HubSpot will not log emails sent to recipients from the same domain as you.

3. Configure your contact list in your Google Sheet

List all your recipients in your Google Sheet (or import contacts from your HubSpot account).

Then, paste the special ‘BCC address’ under a bcc column, as shown below:

4. Start your mail merge using YAMM

Once your spreadsheet and Gmail draft are ready, run YAMM as usual: Add-ons > Yet Another Mail Merge > Start Mail Merge:

5. Go back to your HubSpot contact list to check the email logs

If there’s a match between the recipients from your spreadsheet and the email addresses from your HubSpot contacts, you’ll be able to see the emails in the contacts’ profile, under ‘Activity’: