Do we store personal data when email tracking is enabled? How to disable it? Read this article to learn more.
Email tracking and personal data
We do not store any email address...
Our tracking tool lets you know who opened, clicked, replied, unsubscribed to your email, and which email addresses bounced.
... except bounces and unsubscribes
As stated in our Terms of Service:
As of December 2017, we are storing in our database the email addresses of some of your recipients. Specifically, if one of those addresses bounced or if one of your recipients manually unsubscribed (if you added an unsubscribe link in your emails), we will record said address to warn you if we find it again among the recipients of a future campaign. You can manage both lists (unsubscriptions & bounces) in Yet Another Mail Merge web app.
However, note that:
- Bounces are email addresses that no longer exist
- You can manage and clean by yourself your list of unsubscriptions from the web app
How do we track your emails?
1. Generation of YAMM-IDs and embedment in the emails sent
Every time you send a mail merge with the tracker enabled, we randomly generate a YAMM-ID for each recipient's email address:
The YAMM-IDs will be placed in each of your email, and are invisible to your recipients.
2. Scan of the YAMM-IDs when an email is opened
When a recipient opens/responds/clicks... the email, we will only store the YAMM-ID and the related action (ie.: Opening an email, unsubscribing etc.).
Therefore, we do not know the email address/identity of the recipient who did a specific action to your email.
How to get consent from recipients?
1. insert an unsubscribe link
This is mandatory in some countries, please check your country's regulation.
2. Turn off email tracker
Simply make sure that 'Track emails opened, clicked or bounced' is not ticked before sending your mail merge:
3. Add a disclaimer
You can also add an informative message at the bottom of your email, such as: 'This email is being tracked, if you don't want to receive more email from us or if you don't want to receive emails that are tracked, please unsubscribe.'