Send multiple emails with different contents in one campaign

This article explains how to send one campaign with different content for groups of recipients by reusing a unique email template.

This option is useful to:

send emails with personalized content to different groups of people in one campaign
reach a broader target audience in one go
disseminate a wider source of information
save time

1. Create your draft with the {{Message}} marker

You can add the {{Message}} marker or any other markers associated with your content column.

warning The name inside your marker {{}} must exactly match the column header of your spreadsheet, as YAMM is case sensitive.

As an example, we used the {{First Name}} and {{Message}} markers.

info You can create as many markers as you want to personalize your emails.

After creating your Gmail draft and your spreadsheet, select Add-ons > Yet Another Mail Merge > Start Mail Merge.

Then select the draft you created in your Gmail account next to Email Template and click Send emails.

Each recipient receives an email with personalized content.

2 comments

Please sign in to leave a comment.