This article explains how to send one campaign with different content for groups of recipients by reusing a unique email template.
This option is useful to:
- send emails with personalized content to different groups of people in one campaign
- reach a broader target audience in one go
- disseminate a wider source of information
- save time
1. Create your draft with the {{Message}} marker
You can add the {{Message}} marker or any other markers associated with your content column.
warning The name inside your marker {{}} must exactly match the column header of your spreadsheet, as YAMM is case sensitive.
2. Write the different versions of your content directly in your spreadsheet next to each recipient
As an example, we used the {{First Name}} and {{Message}} markers.
info You can create as many markers as you want to personalize your emails.
3. Run YAMM to send personalized content in one campaign to your recipients
After creating your Gmail draft and your spreadsheet, select Add-ons > Yet Another Mail Merge > Start Mail Merge.
Then select the draft you created in your Gmail account next to Email Template and click Send emails.
Each recipient receives an email with personalized content.
info Learn more: Personalize your email content with markers
