When doing an emailing campaign, you might receive some bounced emails to your inbox. This article will give you some tips to reduce bounces.
In general, a high bounce rate means that your recipient list has become obsolete. For example, your contacts might have not been properly imported, with many mistakes in their email addresses or accounts that did not exist anymore.
Besides, bounces also occur when you are sending emails to people who never subscribed to your list (e.g.: For prospection). In other words, this is related to spamming. You have to comply with Google guidelines for bulk senders: https://support.google.com/mail/answer/81126?hl=en
- Ensure that your contacts opted-in to your emailing campaigns
- Never send big batch of emails to people who don't know who you are
- Use double opt-in techniques such as sign-up forms, confirmation emails etc. The purpose is to make sure that your recipients validated their email address
- Include an unsubscribe link to your emails (mandatory for newsletters)
If none of these situations applies to you, you might have troubles with your own Google Apps domain, specifically with your SPF record. Check out this article to learn more about SPF record, and follow the instructions to find solutions to your spam issues (not for Gmail accounts).