Open rate tracking lets you see if your subscribers have opened your emails from their inbox. Open rate is mostly influenced by the attractiveness of your subject line.
How does it work?
YAMM embeds a tiny, invisible tracking image (a single-pixel gif, sometimes called a web beacon) within the content of each message. When the recipient opens the message, the tracking image is referenced and recorded by our system. You can then click on the menu 'Check if emails have been opened' to check if our system has recorded opening of some of your emails.
Track your open rate
After enabling the tracker, open the read receipt report to check if your emails have been opened.
For each email opened, in the column 'Merge status', the status will change from 'EMAIL_SENT' to 'EMAIL_OPENED' and a note in the cell will tell when it has been opened.
If you want more insights, you can select the appropriate row and you will see how many times a specific email has been opened and the first and last time is has been opened.
The open rate provides you a useful information regarding the attractiveness of your email from the subject line. Therefore, if you notice that it is low, don't hesitate to test different subject lines to increase your open rate.