YAMM comes with a complete tracking tool to help you measure the performance of your campaigns and improve your next mail merges. It is also very easy to use as it requires only one click to activate the tracker!
Enable email tracking through YAMM interface
Check the box 'Track emails opened, clicked or bounced' right before sending your emails:
After sending your mail merge and enabling the tracker, the tracking report will be displayed in the sidebar with all the useful information related to your campaign success: Open rate, click-through rate, bounce rate and unsubscribe rate.
If you have closed the tracking sidebar, you can always open it again through the add-on menu. A new entry called 'Open tracking report' will appear:
Real-time tracking in the sidebar
With our tracking tool, you are able to get statistics on your campaign in real time. If you close the sidebar or shut down your computer, the tracking report will still continue to be updated on your spreadsheet.
So every time a subscriber opens, clicks or unsubscribes to your email, or if your emails bounce, it will be automatically and immediately recorded in the report.