Segment your list and only send emails to specific people / rows

Method 1: Send your email only to filtered rows

First, add filters in your spreadsheet. Click cell A1, then the 'Filter' button from your Google Sheets toolbar:

Once done, you should see the filters (little arrows) on your headers:

The following example shows that we want to send an email only to people who have replied in the past:

After filtering on 'Yes', YAMM will notify you and make sure that only the filtered rows will be processed:

When you go back to your spreadsheet and remove the filters, you will see the mention 'EMAIL_SENT' only on previously filtered rows (3, 5 & 6), which indicates that YAMM has correctly skipped the other recipients:

not_interested This option doesn't work with filtered views. Many people can create different filtered views and we're not able to detect which one is active. So make to use real Google Sheets filters.

Method 2: Hide some rows to skip these recipients

If you want to send your emails to specific rows, you can hide some rows from your spreadsheet, and YAMM will automatically skip them and will send your campaign only to visible rows:

Method 3: Add '0' to skip the rows and send your email to the other recipients

If it doesn’t exist yet, add a column named 'Merge status' in your Sheet and add a '0' (zero) for all the rows that should be skipped. This option is useful if you don't want to send your mail merge to your whole mailing list.

In the picture above, an email will be sent to rows 2, 4 & 5 (where the cells are empty under 'Merge status'), but not to rows 3, 6 & 7. Also note that the rows with the tags 'EMAIL_SENT', 'EMAIL_OPENED', 'EMAIL_CLICKED' or 'UNSUBSCRIBED' already applied will be skipped as well. Learn more about this feature in this article.

Like for the Sheets filters, you'll see a notification if we find rows that should be skipped.