Bounces occur when your emails can't be delivered to your recipients for various reasons, like a outdated database. A bounce can be classified as a soft or hard bounce.
Definition and causes of bounces
A bounce (or bounced email) refers to the situation where your email is rejected by your subscriber's email server.
Specifically, your email cannot be delivered to your recipients, and is returned to your inbox with an error message which looks like this:
Two types of bounces characterize this email delivery failure:
- Soft bounce: This is a temporary issue. The reasons are the following:
- Your recipients' mailbox and/or your own inbox are full
- Your email message is too large and too heavy
- Your recipients' email server is down or offline
- A connection timeout occurred when Gmail tried to deliver your email
- Hard bounce: This is a permanent issue. The reasons are the following:
- Your recipients' email address does not exist (anymore)
- The domains do not exist (anymore)
- Your recipients' email server has completely blocked email deliveries
Track bounced emails with YAMM
After activating our tracking tool, every time an email bounces back to your Gmail inbox, the mention in the 'Merge status' column of your spreadsheet will turn from 'EMAIL_SENT' into 'BOUNCED':
This notification will be useful for you to track your bounce rate, and monitor your future campaigns in order to get the lowest bounce rate possible and have your emails correctly delivered.