Send a follow-up campaign to get better open rates and replies

Use our follow-up option in YAMM to send reminders to your recipients. You can target people who have opened or not, or both, or those who didn't reply.

Activate the follow-up option

If you have activated email tracking for your campaign, you can send follow-up emails to people who have or haven't opened your email, and haven't responded.

Open the tracking report sidebar, and click on the blue '+' button:

YAMM will then segment your list to start a new merge and target the right people. Your former 'Merge status' column will be renamed with the date of your previous campaign, and we will automatically create a new status column for this new campaign (this way you still have access to the status of your former campaigns).

Who to target with the follow-up option?

1. Everyone

If you always target the same people (e.g.: Sending a newsletter every month), you can keep the same spreadsheet, and simply select Follow-Up > 'Everyone' to start a new campaign with the same list of recipients.

2. People who have opened your email

If people opened your email, follow up with more information to stay in touch. It might be interesting to drop a quick note to let your recipients know that you are aware of their potential interest and volunteer to help if they have any question. 

3. People who haven't opened your email

A few days after a campaign, try again to get the attention of those who may have missed your email the first time. You can send the same email as before, or do some modifications.

4. People who haven't responded

If you need answers from your recipients, you can send a reminder to those who haven't responded to your previous email.

For example, you're organizing a festival, and need your exponents to provide you their bio/description. You can then use the follow-up option to send another email to those who didn't reply, and get faster answers.

Important notes before using the follow-up option

Bare in mind that email tracking can't be 100% accurate. Learn more

In most email services, like Gmail, people can disable the images display by default. In that case, we are not able to record a read, unless the recipient explicitly asks Gmail to display all images from your email. Thus you might send again the same email to someone who did open it the first time, without you knowing it.