YAMM lets you easily personalize your subject line. Add the name or any relevant information in your subject line and get higher open rates.
How to personalize your subject line?
Personalizing your subject line with the name of your recipients is useful to increase your open rate, as this is the first information that recipients will see when they receive your emails.
Similarly to the email content personalization, just add your markers (for example, {{Name}}) in the subject line.
warning The markers have to match exactly the headers of your spreadsheet, including upper/lower cases.
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