YAMM lets you easily personalize your subject line. Add your recipients' names or any relevant information to your subject line and get higher open rates.
How to personalize your subject line?
Personalizing your subject line with the name of your recipients helps increase your open rate, as this is the first information that recipients see when they receive your emails.
Similarly to personalizing email content, just add your markers (for example, {{Name}}) to the subject line.
warning The markers must exactly match the headers of your spreadsheet, including upper/lower case.
Comments
2 comments
is there a way to remove the YAMM tag from appearing in the subject line for recipients
Hi Ollie,
It's not a YAMM tag, it's a Gmail label that is only visible to you. Please read this article to know how to remove them: https://support.yet-another-mail-merge.com/hc/en-us/articles/115002339525
Note that if you remove the labels, YAMM won't be able to track bounces and responses anymore.
Please sign in to leave a comment.