YAMM lets you easily personalize your subject line. Add the name or any relevant information in your subject line and get higher open rates.
How to personalize your subject line?
Personalizing your subject line with the name of your recipients is useful to increase your open rate, as this is the first information that recipients will see when they receive your emails.
Similarly to the email content personalization, just add your markers (for example, {{Name}}) in the subject line.
warning The markers have to match exactly the headers of your spreadsheet, including upper/lower cases.
Comments
2 comments
is there a way to remove the YAMM tag from appearing in the subject line for recipients
Hi Ollie,
It's not a YAMM tag, it's a Gmail label that is only visible to you. Please read this article to know how to remove them: https://support.yet-another-mail-merge.com/hc/en-us/articles/115002339525
Note that if you remove the labels, YAMM won't be able to track bounces and responses anymore.
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