YAMM lets you easily personalize your subject line. This is useful to increase your open rate, as this is the first information that recipients will see when they receive your emails. This short tutorial will show you how to personalise the subject line.
Similarly to the email content personalization, you just need to add your markers (for example, <<Name>>) in the subject line. The markers have to match exactly the headers of your spreadsheet, including upper/lower cases.