In this article, you will learn how to analyze the best moment to send your emailing campaign. It will also help you understand how this influences your campaign performance.
Why should you analyze the best moment to send your mail merge?
'At what time and on which day should I send my mail merge?' Here's a common question that every bulk email sender has ever asked.
Choosing the right sending time and day is indeed decisive to hit your target at the right moment. That can significantly increase your open rate, response rate and in the end, your conversion rate.
With some practice and experience, you'll be able to find by yourself the answer to this question. Although it depends on many parameters, there are some general trends about your campaign's optimal sending time.
When is the best time to send an emailing campaign?
When sending a mail merge, you expect your recipients to react positively to your email. For example, you want them to open your emails, click on a link, reply etc.
To know when it is best to send a campaign, we recommend to use Growbots Email Timing Optimizer:
This tool analyzed over 10M outbound sales emails sent by Growbots customers. With Growbots, you can "reduce by tenfold the amount of time it takes to generate a high-quality contact list" (source). Useful and intuitive, you can quickly improve open, click and response rates performance, reduce spam issues and bounces.
Growbots lets you calculate the best time to send a campaign according to various parameters: your recipients' profile, sector of activity, company size, timezone etc.
How to use Growbots Email Timing Optimizer?
- Select the job position of your recipients
- Choose the industry
- Specify the founded year
- Select the company size
- Select the right timezone
- Click on the 'Generate Chart' button which appears after selecting your all recipients' data
Growbots will then generate a graph which gives you the best time to send your campaign.
For example, if you want to email a marketing director of a European SME founded in the 2000s, then best will be to send your campaign on Thursdays, at around 9:30 am to optimize your chance to get a reply.
A few relevant examples
Here are some useful examples we selected for you:
| Job position | Best time to send an emailing campaign |
|---|---|
|
Finance Director
|
 |
|
Marketing
|
 |
|
Marketing Director
|
 |
With the massive number of emails that we receive every day, it is essential first to analyze your target profile. Please choose carefully when to email them to make sure that your email reaches your recipients when they are the most available and receptive.