Send your first email campaign with YAMM and Gmail

Discover main features into YAMM with your very first campaign: Email personalization, tracking tool, segmentation... and more. This article will give you an overview of what you can do with this simple but powerful mail merge tool.

1. Prerequisites

1.1. Install YAMM on your Google account

Make sure that you have already YAMM installed on your Gmail or G Suite account. If not, please read this article: 'Install Yet Another Mail Merge on your individual account'

1.2. Import your contact to Google Sheets

You also need to have your contact list ready. After installing the add-on, an informative bubble indicates where to go on the Google Sheets menu to open YAMM.

Close it, then choose to import your contacts from Google Contacts or add emails yourself.

Your spreadsheet should at minimum contain a recipient column:

You can then fill the other columns with information that you need for your campaign.

2. Create your Gmail template

Go now to your Gmail box to create an email template:

In our following example, we're sending a simple email confirmation (banner + text) for a hotel reservation. We added two markers, {{First Name}} and {{Booking Date}} to personalize the emails with data from the spreadsheet.

Close your template to save it in your Gmail draft.

3. Start your mail merge using YAMM

Go back to your spreadsheet, and click Add-ons > Yet Another Mail Merge > Start Mail Merge:

If you're using the free version of YAMM, you'll be invited to upgrade to a premium plan for more quota, or refer friends to get bonus quota. If you don't want to, simply click 'Continue':

Once done, enter your Sender Name and choose your Gmail draft. Then click 'Send mails' to start your mail merge:

A progress bar will appear, so that you know in real-time the exact number of emails being sent by YAMM:

At the end of your mail merge, you'll see a confirmation window summarizing the total number of emails sent:

Congratulations! You have now successfully sent your first campaign with YAMM. Here's an example of what your recipients received in their inbox:

And that's it! Discover our other features in the other sections of our documentation.