Getting (relevant) replies from your recipients is often considered as the ultimate sign of interest to your emailing campaign. That's why YAMM integrates response rate tracking to let you know at a glance who answered to your email.
How to track the response rate?
Like for our other tracking stats, you first need to activate the tracker before sending your mail merge.
Then every time your subscribers reply to your email, YAMM records the answers as RESPONDED the Merge status column.
We track the response rate in real-time so that you can know who answered just right after your campaign.
Note: It can take a few minutes to update in your spreadsheet, especially if, for example, your recipients are using Gmail's 'Undo Send' feature and have set a long 'Send cancellation period' (it can be a similar feature in other webmail clients):
How to increase my response rate?
The first thing to focus on will be to work on better open rates. Here are some tips to increase your open rate. You can also use our follow-up option to send a reminder to people who opened (or not) your emails.
If you want to get feedback quickly, then use our YAMM Polls to include short surveys to your email. YAMM Polls are the perfect solution to get a better response rate.
I get 'RESPONDED' in my spreadsheet, but no answer in my inbox
That typically happens when:
- You get an out-of-office automatic reply to the same conversation thread as your email sent.
- You replied to your email to send a reminder to your recipients.
- You set a different reply-to email address.