After sending your mail merge, YAMM will automatically label your emails in your Gmail box. This helps you retrieve all emails from your campaign within the same Gmail label / folder.
How does YAMM label my campaign?
To make sure that YAMM correctly labels your email in Gmail, you will first need to activate the tracker. If not, your emails will simply be sent as usual, without any label.
Once you sent your campaign, all the emails will appear in your Gmail 'Sent' folder, like this:
To see clearly the label, open an email and you'll notice the label beginning with 'YAMM - Your subject line':
Note: As opening your email from your Gmail 'Sent' folder will be counted as 'OPENED' by YAMM tracker, to avoid skewing results we advise to only open emails that have already been opened by your real recipients. You can check this in your Google Sheets, when a row is marked as 'EMAIL_OPENED'.
Instead of going to your 'Sent' folder, you can also open directly the right folder / label located on the left menu:
By default, the label is shown only in the the label list, but hidden on your message list. You can easily show it in your message list so that the label is applied next to each email from the same campaign: