All you need to know about the number of opens, clicks, bounces, responses and unsubscribes to assess your campaign performance. Read this article to fully understand what each metric means.
Clickable metrics from the tracking report
You will be able to see at a glance who opened your emails, clicked etc. and can better redefine your target if, for example, you want to send a follow-up campaign.
Besides, if you hover over or click on a cell under the 'Merge status' column, you'll find a little note which indicates when the action has been done. On the sidebar, more details will be provided on the merge status:
All tracking stats available at a glance
The following table will help you understand how each metric is calculated.
|Opened||When people open your email. Learn more||Open rate = emails opened / (emails sent - bounced)||
EMAIL_OPENED, EMAIL_CLICKED, UNSUBSCRIBED
|Clicked||When people click on a link in your email. Learn more||Click rate = emails clicked / emails opened||EMAIL_CLICKED|
|Responded||When people answer to your email. Learn more||Response rate = emails responded / emails opened||RESPONDED|
|Bounced||When your email was not delivered, usually because the address does not exist. Learn more||Bounce rate = emails bounced / email sent||BOUNCED|
|Unsubscribed||When people don't want to receive more emails from you. Learn more||Unsubscribe rate = unsubscriptions / emails opened||UNSUBSCRIBED|
See the history of your campaign
At the bottom of the tracking report, you will be able to access your previous campaigns, and you'll also find a direct link to the documentation to get more information about the tracker.
If you click on 'Previous campaigns', you will be redirected to your dashboard from YAMM web app, with all the stats from your former mail merges. You can then check all your campaign statuses (learn more).