All you need to know about the number of opens, clicks, bounces, responses and unsubscribes to assess your campaign performance. Read this article to fully understand what each metric means.

Clickable metrics from the tracking report

You can see at a glance who opened your emails, clicked etc. and can better redefine your target if, for example, you want to send a follow-up campaign.

To know more about the follow-up campaign feature read the following article: Send a follow-up campaign to get better open rates and replies

Besides, if you hover over or click on a cell under the Merge status column, you'll find a little note which indicates when the action has been done.

All tracking stats available at a glance

The following table helps you understand how each metric is calculated.

See the history of your campaign

At the bottom of the tracking report, you can access your previous campaigns, and you'll also find a direct link to the documentation to get more information about the tracker.

If you click on Previous campaigns, you are redirected to your dashboard from YAMM web app, with all the stats from your former mail merges. You can then check all your campaign statuses (learn more).